When it comes to branding exercises, almost everything comes with an expiry date. And celebrity endorsement is no different. This is probably a reason why we see celebrity endorsers being dropped or changed by brands on a regular basis. But does a time come, when brands feel that they can do away with the idea of having any brand ambassador? It certainly seems so in the case of a few brands.
Top Indian golfer Jeev Milkha Singh speaks on his growing stature in the country and the US PGA experience.
Outdoor advertising in India has a lot of potential. Yet, it somehow escapes the marketing mix of important brands, perhaps as a result of the unclear regulations surrounding the medium. But now major outdoor agencies have come together.
Clever strategising on ITC's part has put Bingo in the number one slot within six months of its launch.
Apartments that come attached with a hefty price tag are catching everyone's fancy. But is this for real?
Advertising: It isn't easy to go solo today, what with multinationals ruling the fray. But Raj Kurup is trying.
Iffy prospects for creatives at this year's fest.
Pubs and resto-bars are increasingly providing the stage for live bands to showcase their talent.
Online travel in India is booming - the number of online travellers has gone up and so has the number of travel portals.
McDonald's new mantra for growing its business - 'If you can't come to us, we will come to you'.
They may not exactly be making great profits, but three airlines are fighting each other out on the billboards.
Being saddled with the tag of 'hospitality industry specialist' doesn't bother architect Bobby Mukherji. He feels it is good to do work in an industry where people from all over the world can take a closer look and admire it.
As many as eight brands are spinning promotional campaigns around the movie.
Mall mania has hit the town what with 15 malls expected to be ready by 2009.
With the arrival of foreign sanitaryware brands, consumer is spoilt for choice.
Aabhas Sharma finds that desi rock acts are enjoying public support and corporate sponsorships - but there's still a long way to go.
Advertainment is the new catch phrase that is hooking viewers to the small screen. And admen insist the formula works.
The World Cup's around the corner but not many companies are coming forward with freebies and promo activities. Is the market drying up?
Kickboxing is the latest fitness trend that's raging across india
Narain Karthikeyan joins A1 Grand Prix much to everyone's surprise.
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